Should you look for a direct lender or broker?

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* Affordable £2,000 – £25,000 Online!
RAPR 39.7%

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Not sure whether to look for a short term loan alternative from a direct lender or broker?


How much do you need?

£2,000
Apply now

£5,000
Apply now

£7,500
Apply now

£10,000
Apply now

£20,000
Apply now

£25,000
Apply now
*Direct lender and brokerage service*
*Representative 39.7% APR* (fixed)


All about applying for short term loans for bad credit, from Personal Loans Now
How much do you need?

£2,000
Apply now

£5,000
Apply now

£7,500
Apply now

£10,000
Apply now

£20,000
Apply now

£25,000
Apply now
*Direct lender and brokerage service*
*Representative 39.7% APR* (fixed)




Is Personal Loans Now a direct lender or broker?

Personal Loans Now is both a premium short term loans direct lender, and at the same time, we act as an exclusive broker for our customers. A direct lender is limited in who they can help, declining many applicants who don’t fit their criteria. If for any reason we are unable to fund you the money ourselves, we will work with handpicked lenders we trust, to try and get you the money you need fast.

Our unique position allows us to accept applications for our short term loans alternative from a wide variety of clients, no matter their credit score or employment status.


Direct lender or broker? Apply with PersonalLoansNow and enjoy the benefis of both

Apply now for a short term loan
from PLNOW, a trustworthy direct lender and broker

Apply now for a short term loan
from PLNOW, a trustworthy direct lender and broker

Direct lender or broker? Apply with PersonalLoansNow and enjoy the benefis of both

Apply now for a short term loan
from PLNOW, a trustworthy direct lender and broker

Direct lender or broker? Apply with PersonalLoansNow and enjoy the benefis of both


What is the difference between a direct lender or broker?


A direct lender offers you the loan directly, whereas a broker works to find you a loan from many direct lenders. Here is an explanation of how each of them work:


How does a direct lender work?

If you apply with a direct lender, they review your application and decide whether to lend to you. If you are approved, they give you the loan, sending the money directly to your account. You are then required to repay them directly as per the loan agreement. Throughout the process, there is no middle-man; just you and the lender.

How does a broker work?

A broker has an agreement in place with several direct lenders.  When you apply with a broker, they take your application form and submit for consideration to the lenders who are most likely to approve it. They select the best loan offer received and, if you accept it, forward you to that lender’s website. Their role is now over.


One big difference between the two is that each direct lender has their specific criteria that they stick to.  A broker is often more flexible as it can easily look for another lender that will accept the loan.

Some people prefer to stick with a direct lender because they are uncomfortable with their personal details being passed around online. However, as long as you apply with an FCA-authorised broker, you can be confident that your details are safe, as they will have advanced security systems in place to ensure that your details are kept secure.


Should you apply with a short term loans direct lender or broker?

Let’s take a look at some advantages of both methods of obtaining a loan.


Direct lender or broker? Apply with PersonalLoansNow and enjoy the benefis of both

Advantages of using a short term loans direct lender UK


  • No brokerage fees – this is not widespread practice anymore, but some brokers do still charge a fee for their services. Using a UK direct lender avoids this charge.

  • Dealing with one company – the entire loan process is through the same company, so you know exactly who you are dealing with.

  • Only one credit check – brokers often submit your loan application to more than one lender in the UK to try and find you a loan, so there may be more than one credit check carried out. When you use a direct lender, they only check your credit file once.

  • Details aren’t passed around – brokers pass your details on to lenders using top level security technology. This doesn’t happen when you apply online to the direct lender yourself.


Advantages of using a broker


  • Higher acceptance rates – because brokers have access to several lenders, there is a higher chance they’ll be able to find you a loan.

  • Saves you shopping around – rather than trying to find a direct lender who matches your situation and requirements, the broker will do all of that for you.

  • Only one application form – if you are declined by a direct lender, you’ll have to fill out another application form elsewhere. A broker will simply take your form and re-submit it.


Direct lender or broker? Apply with PersonalLoansNow and enjoy the benefis of boths

Apply now for a short term loan
from PLNOW, a trustworthy direct lender and broker

Apply now for a short term loan
from PLNOW, a trustworthy direct lender and broker

Direct lender or broker? Apply with PersonalLoansNow and enjoy the benefis of both

Apply now for a short term loan
from PLNOW, a trustworthy direct lender and broker

Direct lender or broker? Apply with PersonalLoansNow and enjoy the benefis of both


Short term loans from a direct lender

In general, if you want a straightforward loan experience where you know in advance what you’ll be getting, and you don’t mind spending some time trying to find the right lender, then a direct lender may be the right choice.

On the other hand, if you don’t really mind where you get the loan from as long as you get the money fast and with minimal effort, you may prefer to apply with a broker. At Personal Loans Now, you can enjoy the benefits of both. We are a leading short term loans direct lender in the UK and at the same time we act as an exclusive broker, working with trustworthy, FCA authorised lenders.

Click on one of the options below to find out more about our short term loan alternatives, or apply today with Personal Loans Now.




Written by: Fiona McCampbell
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